To make your mark in life coaching online you will need to set up your own website, which should be easy to navigate and full of useful content to encourage people to browse round and find information that will be helpful to them.

Giving free information, especially valuable personal development information is a great way to gain rapport with people. You can then create life coaching online courses that people can download and use at home. Some life coaches offer consultations on the telephone in addition to the courses, while others make email contact available as an option as well. It’s up to you how you want to structure your life coaching business, but it may be best to stick with the courses first and then offer the one on one consultations (however you choose to do it) later on when you have more experience.

Ideally your website should appeal to as many different people as possible, and to this end it can be very worthwhile to write several courses that are aimed at different people with different needs. Of course, if you specialize in a certain sector of life coaching – for example, if you concentrate on helping people find their perfect career – then you can write courses on different aspects of this sector.

It’s not enough to simply build your website and wait for people to find you. Try writing some articles on life coaching and submitting them to free article directories. This can get you some valuable free publicity, as you can add a sentence or two about you and your business at the end of the article, and put your website address there as well. If your article is useful you will get some traffic to your site, and some of that traffic will be turned into paying customers.

The internet is a different kettle of fish compared with offline methods. Whereas a shop can open and easily get customers, online a lot of free information needs to be provided before people will take action, and buy something.

If you can create a website full of great information, can help people where they say ‘yes, this works for me’, you have then likely got a new client for your online life coaching practice. Consider for a moment about the information you give. It can be easy to give too much away or more often then not people will give too little, and not get results.

It is a balancing act. If you can take action, you will find much more success over the long term. Remember keep at it, it can take time, but it is worth it for the results.